The Tourism Board is carrying out a campaign to modernize the content on social networks, that in December already achieved a significant improvement in the performance of his Instagram profile: @turismecervera.
Between the months of November and December 2024 the profile will add 300 new followers, happened from 1.500 a 1.800 (an increase in 20%); increased one 75% total likes and experienced a growth of 50% in reach and impressions. The total views for the month of December were 15.000.
Des de Turisme Cervera es continua promocionant la ciutat i una de les estratègies és aquesta campanya de captació de públic i modernització de continguts a la Instagram social network, which has become the main showcase for tourist destinations.
The campaign, which continues during the first quarter of 2025, is carried out jointly with Loud Europe, digital marketing agency established at the Center for Innovative Companies in Cervera.
It aims to increase the digital presence of Turisme Cervera, boosting audience engagement and increasing the visibility of the @turismecervera account.
Una altra estratègia de promoció és la difusió dels atractius turístics de Cervera a través de specialized publications.
In this way, a report was published in the magazine "Tourism: Catalonia and Andorra, step by step” of November of 2024.
It included a spectacular photo report "Beer from the sky", a tour of the city's main monuments and promotion of Christmas activities, guided tours and 600 years of the Seny Major and Carranca bells.
"Tourism: Catalonia and Andorra, step by step" is a magazine specialized in the dissemination of tourist destinations, which has a monthly distribution in kiosks, libraries and tourist offices throughout Catalonia.
The media includes event reports, fires, parties and companies in the sector to make themselves known throughout Catalonia.
Tourist Welcome Center (CAT) Cervera
The Tourist Acollida Center, which has as its main function the tasks of the Paeria Tourism Board regarding the promotion and dissemination of tourist products, it also works as an information point for the city.
Open from Tuesday to Friday 10 a 14 hours and weekends and holidays of 9 a 13 hours.
Visitors are offered information from the CAT; sun care and management·agency requests, entities or individuals who want to do one of the guided itineraries in the city; promotion and advertising platform function; col·collaboration with tourist events in fairs, festivals and markets; i gestió i actualització de la pàgina web www.turismecervera.cat, where you can find all the tourist offers of the city, the agenda and the most relevant news, and the Facebook and Instagram profiles @turismecervera.
The CAT building also has a themed space dedicated to the birth of the Generalitat de Catalunya.
Area homes
Located next to the Tourist Welcome Center, has a capacity to 50 autocaravanes i disposa d’una zona d’estacionament per pernoctar, an area for emptying gray water, a black water emptying point and drinking water tap.
