The spot, starring Eduard Fernández and Laia Artigas, anticipates what will be the theme of the awards ceremony on Saturday 18 January: 'Fullness'.
In a year of celebration of Catalan cinema, of record in the original Catalan version and with a reconquest of audiences in the theaters, the Academy of Cinema also wants to evoke with this leitmotif the role of the spectators and viewers to complete the work with their gaze: the work is not complete without the audience.
The announcement, which premiered on Thursday 9 from January to 3Cat, it can also be seen in the theaters of the Gremi de Cinemes de Catalunya, the TMB and FGC screens. The Academy's social networks also exclusively show the full version of this production of 90 seconds.
Podeu veure l’anunci in this link.
Back to the origins
What could have been the first reactions of fascination in front of a film·film?
Pablo Alvarez, creative director and scriptwriter of the spot from TheCreative studio, based on the campanya idea of We Are Cocu, proposes to return to the first moment in history when someone had the feeling of enjoying the cinema with "a powerful metaphor that made the concept tangible in a visual way. And the idea of light came up. Of this daughter who is il·lumina, literally. A light that lights you up inside when you are in front of something you are passionate about. And at the same time it is inherent in the seventh art, because without light there would be no cinema".
Period filming at Casa Duran i Sanpere
The House Museum Duran i Sanpere, Cervera, seat of the Audience Award for the best film·film in this edition of the Academy Awards, hosted the shoot last December. In this bourgeois home from the end of the 19th century, today property of the Paeria de Cervera, the Durans have their origins, a lineage strongly rooted in the political and social life of the country. The lawyer was born in it, historian and archaeologist Agustí Duran i Sanpere (Cervera, 1887 – Barcelona, 1975), promoter of numerous initiatives to protect the historical heritage, Catalan artistic and cultural. The Generalitat of Catalonia will commemorate this 2025 the fiftieth anniversary of his death with a series of tribute acts.
In their spaces, that transport spectators to Catalonia for more than a century, Eduard Fernandez, protagonist of El 47 i Marco, the Laia Artigas, the unforgettable Frida d'Estiu 1993 who this year heads the cast of Un sol radiant, they dress in time.
The plot presents us with a father worried about the unusual change in his teenage daughter. "It's as if his body emanates a kind of strange aura", we hear him say. "It could be an unknown fever that infuses him with a strange energy, it may be a spirit that has possessed her. I don't know. Hopefully it won't be anything serious but just a light that fills him with joy and fullness".