The Tourism Department of the County Council has started, Wednesday 5 May, the promotional campaign that wants to attract visitors to La Segarra in the coming months.
The proposal is based on several actions that will be implemented over the coming weeks, and that Wednesday 5 in May have shown the first of the impacts with a spot of 20 according to which it will be broadcast on TV3 every Wednesday and every Thursday for five weeks.
The video, which is also available in a longer format, will be used to project on other platforms, as the main social networks, thus being able to segment to reach the target audience more easily.
He video features the tourist assets of La Segarra and that they confer a quality destination; a region with a lot of history, located in a privileged natural environment, in which a great diversity of activities can be carried out and without crowds.
In an uncertain time like today, by the effects of the crisis arising from the Covid-19, the campaign aims to reach especially the local tourist who changes trips to distant destinations for shorter journeys. That is why it wants to reach the Catalan public and the nearest territories.
In this way, the county councilor for Tourism, Montserrat Farrera, noted the changing habits of tourists due to the current situation, with more last minute bookings and longer stays. In this way, “La Segarra becomes a magnificent destination to be able to make a pleasure getaway, to disconnect, to enjoy nature and discover a close environment ”, Farrera stressed.
Tourism is one of the tools that can help reactivate the activity of the region, and that allows to invigorate the tourist sector of the lodgings, catering, visits, etc. as in the rest of the business world.
The video was broadcast by journalist Mònica Terribas, with roots and connection to the Segarra.
You can watch the video on the County Council website: www.ccsegarra.cat.