Between the months of November and December 2024 the profile will add 300 new followers, happened from 1.500 a 1.800 (an increase in 20%); increased one 75% total likes and experienced a growth of 50% in reach and impressions. The total views for the month of December were 15.000.

Turisme Cervera continues to promote the city and one of the strategies is this campaign to attract the public and modernize content in the Instagram social network, which has become the main showcase for tourist destinations.
The campaign, which continues during the first quarter of 2025, is carried out jointly with Loud Europe, digital marketing agency established at the Center for Innovative Companies in Cervera.
It aims to increase the digital presence of Turisme Cervera, boosting audience engagement and increasing the visibility of the @turismecervera account.

Another promotion strategy is the dissemination of Cervera's tourist attractions through specialized publications.
In this way, a report was published in the magazine "Tourism: Catalonia and Andorra, step by step” of November of 2024.
It included a spectacular photo report "Beer from the sky", a tour of the city's main monuments and promotion of Christmas activities, guided tours and 600 years of the Seny Major and Carranca bells.

"Tourism: Catalonia and Andorra, step by step" is a magazine specialized in the dissemination of tourist destinations, which has a monthly distribution in kiosks, libraries and tourist offices throughout Catalonia.
The media includes event reports, fires, parties and companies in the sector to make themselves known throughout Catalonia.

Tourist Welcome Center (CAT) Cervera

The Tourist Acollida Center, which has as its main function the tasks of the Paeria Tourism Board regarding the promotion and dissemination of tourist products, it also works as an information point for the city.
Open from Tuesday to Friday 10 a 14 hours and weekends and holidays of 9 a 13 hours.
Visitors are offered information from the CAT; sun care and management·agency requests, entities or individuals who want to do one of the guided itineraries in the city; promotion and advertising platform function; col·collaboration with tourist events in fairs, festivals and markets; and management and updating of the website www.turismecervera.cat, where you can find all the tourist offers of the city, the agenda and the most relevant news, and the Facebook and Instagram profiles @turismecervera.
The CAT building also has a themed space dedicated to the birth of the Generalitat de Catalunya.

Area homes

Located next to the Tourist Welcome Center, has a capacity to 50 motorhomes and has a parking area for overnight stays, an area for emptying gray water, a black water emptying point and drinking water tap.

It will be an event without the presence of the public, which can be followed by the public media TV3 and Catalunya Ràdio.

With this initiative, the Paeria de Cervera expresses its commitment to Catalan culture and promotes the city throughout Catalonia.

The spot for this edition of the Catalan cinema awards, which was presented last weekend, it was recorded at the Casa Museu Duran i Sanpere, where its spaces transport spectators to Catalonia from more than a century ago.
The announcement is broadcast on TV3 and in cinemas and can also be seen on the social networks of the Acadèmia del Cinema Català. You can view it in this link.

The Paeria de Cervera has col·worked with the Catalan Cinema Academy in this 17th edition of the Gaudí Awards. Fruit of this cabbage·collaboration, the public award ceremony takes place in Cervera and the promotional spot has been recorded at Casa Museu Duran i Sanpere. It is a bet by La Paeria for the tourism and economic promotion of the municipality and the Cervera brand throughout Catalonia.

Special Audience Award 2024

This is a popular participation award, present for seven editions, with which the Catalan Cinema Academy involves the public in the race for the Gaudí Awards.
Voting was open until 10 from generation to the web premidelpublic.premisgaudi.cat.
The sixteen titles nominated in the best film categories are eligible·film, pel·film in a non-Catalan language, pel·documentary and animation film.
The candidates to be chosen Best for·Catalan film of the year 2024 they are: “The 47”, “House in flames”, “Mammal” and “Hail Mary”.

Gaudí Awards Gala 2025

Catalan cinema celebrates, Saturday 18 January, its big night with the gala that will take place in the CCIB Fòrum Auditorium, and Barcelona.
The ceremony, which will start at 22.00 and will last until 00.30 hours, it can be followed live on TV3, after Telenotícies Vespre, with comments for viewers by Carolina Rosich and Ismael Martín, and Catalunya Ràdio, with the team of The prying window.
Directed by Daniel English, will be presented by the actors Marc Clotet and Paula Malla, with the help·collaboration of the comedic actress Judit Martin.
It will feature the musical performances of Ginestà, Figa Flawas i Grupi Killin´Cactuz.
The statuettes will be delivered by filmmakers J.A. Bayonne, SIX CURRENT DAYS, Marcel Barrena, Dani of the Order, Alba Cros and Paula Ortiz, others.

Award delivery order
BEST SUPPORTING ACTRESS
BEST SUPPORTING ACTOR
BEST SHORT FILM
BEST MAKEUP AND HAIRDRESSING
BEST DRESS
BEST ART DIRECTION
BETTER VISUAL EFFECTS
BEST PRODUCTION DIRECTION
BEST SKIN·DOCUMENTARY BOOK
BEST ASSEMBLY
BEST PHOTOGRAPHY
AUDIENCE SPECIAL PRIZE FOR THE BEST FILM·LICULA
IN MEMORY
BEST SKIN·EUROPEAN SCHOOL
BEST SKIN·ANIMATION SCHOOL
BEST NOVEL DIRECTION
SPEECH BY THE PRESIDENT OF THE ACADEMY
BEST ORIGINAL MUSIC
BEST SOUND
BEST MALE PROTAGONIST
BEST PERFORMER REVELATION
BEST ORIGINAL SCRIPT
BEST ADAPTED SCRIPT
GAUDÍ D’HONOR – MIQUEL PORTER
BEST FEMALE PROTAGONIST
BEST SKIN·EDUCATION IN A NON-CATALAN LANGUAGE
BEST DIRECTION
BEST SKIN·LICULA

At the foundation act of the Association of Municipalities of the Camí Ignasià, an unprecedented entity in the State as a whole, a total of participated 60 representatives of local administrations, including the 1st deputy mayor of La Paeria de Cervera, Ramon Augé.

The approach of the new supra-municipal entity is to work in coordination from the local world to make visible the tourist attractions of the territories that are part of the Camí Ignasià, an itinerary that unites Loyola, a Subordinate, and Manresa, and that beyond spirituality and the figure of Saint Ignatius it offers great potential.
It aims for the route to become a tourist engine and opportunities based on the historical attractions, patrimonial, landscape, gastronomic and commercial that accompany the route.

Assisting municipalities

The Association of Municipalities of the Camí Ignasià aims to group under one umbrella those near 90 towns and cities that are part of the route. so far, has the adhesion of 60 of municipalities. The organization will continue working in the coming months to increase the number of councils.

The founding meeting of Montserrat was attended by the municipalities of Bellpuig, Castellnou de Seana, Cervera, Palau d’Anglesola, prexana, soft, Tarrega, Verdú, Villa-sana, Argençola, Castellbell and Vilar, Castellgalí, Castellólí, Even, Manresa Marganell, Monistrol de Montserrat, Montmaneu, Ódena and Veciana (Catalonia), Alcalá de Ebro, Ebro cabins, Sources of Ebro, Gaul, Lucien, mallen, Heifers, Sobradiel, Towers of Berrellén and Zaragoza (Aragon), Courts of Navarra, Genevilla, Thepopulation, Lodosa i Ribaforada (Navarra), Calahorra, Agoncillo, Alcanadre, Aldeanueva de Ebro, Alfaro, Arrúbal i Fuenmayor (Rioja) i Aspar's, Campezo, The Villar, Kripan, Laguardia, Lapuebla de Labarca, knightly, Azkoitia, The underdog, Legazpi, Urretxu i Zumárraga (Basque Country).
The representatives of all these councils have met in Montserrat, where they shared a lunch, they signed the constitution of the new association and also had the opportunity to travel to Manresa and visit the Cova de Sant Ignasi and the Baroque Museum.
The board is initially chaired by the mayor of Manresa, Marc Aloy Guard, and is formed by the deputy president Joan Vila Marta (Manresa), the vice president Nagore Alkorta Elorza (The underdog), the secretary Rubén Sancho Burgos (Arrubal) and the treasurer Sara Fernández Escuer (Zaragoza). There are also a total of seven vowels: Diana Paola Osorio Valencia (Ribaforadada); Ana Azkoitia Urteaga (Azkoitia); Encarna Fuertes Reboiro (Agoncillo); Ana María Arellano Badía (Lucien): Francesc Balcells Teixidó (The Palace of Anglesola); Mikel Serrano Aperribay (Zumarraga) i Jon Luqui News (Urretxu).

The founding meeting held in Montserrat is also part of the celebrations of the Thousand·lenary of the mountain which is one of the great attractions of the Camí Ignasià and which receives the visit of more than 2 millions of tourists every year.

650 kilometers from Camí Ignasià

The Camí Ignasià recreates the itinerary that the knight Ignatius of Loyola traveled that year 1522, Loiola's (The underdog, Basque Country), his native town, to Manresa, city ​​where he stayed for eleven months before traveling to the Holy Land.
Manresa became from then on the key location in the life and work of who later became Saint. It is in this city that Sant Ignasi, founder of the order of the Companyia de Jesús (Jesuits), he had the mystical and spiritual experiences that inspired him in the writing of his main work: the Spiritual Exercises.
The route, divided into twenty stages, takes place during 650 kilometers through cities and towns in the Basque Country, Rioja, Navarra, Aragon and Catalonia.

After months of work, the new and reinforced stage will be ready to host this theatrical event. Improvements that will allow more scenic versatility and that will give more comfort and agility to the numerous and spectacular changes of the sets that are present throughout the performance.
Regarding the artistic section, this year culminates the dynamism of the three parts of the work that have been carried out over the last few years. So, it will be possible to see the representation as the artistic direction had proposed in this modernization process.
In this way, the management list will continue as last year and will be made up of Gemma Palà, Marion Dalmases, Tate Bonjoch, Jaume Mercadé and Jaume Rossich.
Another novelty, will fall into the role of Judas, which will have a new actor.

Advance tickets are now available
The tickets for the performances of The Passion of Cervera 2025 It can be purchased through the official website: www.lapassiodecervera.com.
The performances will start on 16 of March and it should be taken into account that this will be the only function in the morning (from 10 hours to 13.30 h) of the whole season. There will also be functions (all afternoon, from 16 a 19.30 h) day 22 i 29 after the pandemic shutdown 5, 12 i 18 d'April 2025.

The Passion of Cervera is one of the most crowded and oldest representations in Catalonia, After a two-year stoppage due to the pandemic 1477, After a two-year stoppage due to the pandemic.
It has a large number of actors and actresses who bring the different characters to life. Total, comes to mobilize more than 200 people, comes to mobilize more than.

The Passion of Cervera, a European benchmark
"The functions are adapted to the new ways of seeing culture in the 21st century, "The functions are adapted to the new ways of seeing culture in the 21st century 1477. "The functions are adapted to the new ways of seeing culture in the 21st century, l’any 1969 the performances of La Passió de Cervera were declared of public interest.

Information and image provided by the Patronat de la Passion de la Cervera.

In a year of celebration of Catalan cinema, of record in the original Catalan version and with a reconquest of audiences in the theaters, the Academy of Cinema also wants to evoke with this leitmotif the role of the spectators and viewers to complete the work with their gaze: the work is not complete without the audience.

The announcement, which premiered on Thursday 9 from January to 3Cat, it can also be seen in the theaters of the Gremi de Cinemes de Catalunya, the TMB and FGC screens. The Academy's social networks also exclusively show the full version of this production of 90 seconds.
you can see the announcement in this link.

Back to the origins
What could have been the first reactions of fascination in front of a film·film?
Pablo Alvarez, creative director and scriptwriter of the spot from TheCreative studio, based on the campanya idea of ​​We Are Cocu, proposes to return to the first moment in history when someone had the feeling of enjoying the cinema with "a powerful metaphor that made the concept tangible in a visual way. And the idea of ​​light came up. Of this daughter who is il·lumina, literally. A light that lights you up inside when you are in front of something you are passionate about. And at the same time it is inherent in the seventh art, because without light there would be no cinema".

Period filming at Casa Duran i Sanpere
The House Museum Duran i Sanpere, Cervera, seat of the Audience Award for the best film·film in this edition of the Academy Awards, hosted the shoot last December. In this bourgeois home from the end of the 19th century, today property of the Paeria de Cervera, the Durans have their origins, a lineage strongly rooted in the political and social life of the country. The lawyer was born in it, historian and archaeologist Agustí Duran i Sanpere (Cervera, 1887 – Barcelona, 1975), promoter of numerous initiatives to protect the historical heritage, Catalan artistic and cultural. The Generalitat of Catalonia will commemorate this 2025 the fiftieth anniversary of his death with a series of tribute acts.
In their spaces, that transport spectators to Catalonia for more than a century, Eduard Fernandez, protagonist of El 47 i Marco, the Laia Artigas, the unforgettable Frida d'Estiu 1993 who this year heads the cast of Un sol radiant, they dress in time.
The plot presents us with a father worried about the unusual change in his teenage daughter. "It's as if his body emanates a kind of strange aura", we hear him say. "It could be an unknown fever that infuses him with a strange energy, it may be a spirit that has possessed her. I don't know. Hopefully it won't be anything serious but just a light that fills him with joy and fullness".

The cavalcade of the Kings made the usual route, which started on Avinguda del Mil·lenari and passed through Agramunt avenue, Victoria street, Avinguda de Catalunya, the street of Guinedilda, University Square, Sant Miquel square, the street of Santa Anna, and the street and the Plaza Mayor.

During their visit to La Paeria, they received the key to the city from the father in chief, Jan Pomés, and councilors of the Consistory. The key allowed them to enter every house in town to drop off gifts.

During the cavalcade, the pages already went up to deliver gifts to homes where the royal entourage passed and then they also distributed them to houses in other parts of the city.

before, to take, the three Kings of the East, accompanied by councilors from the Municipal Council, they visited the Mare Janer and Mare Güell residences, where they greeted the users and workers of the centers.

the next day, Monday 6 January, Their Majesties arrived at the towns of Cardosa, Vergós and Castellnou, where they were received in the square, the social center and the church, respectively. The children of these three towns in the municipality were able to greet the Kings, who gave them the gifts.

The Festival of Kings has the participation of more than a hundred volunteers and col·workers, residents of the municipality, associations, private entities and companies. The Paeria de Cervera would like to thank you for your participation and involvement, which has allowed the entire citizenry to enjoy a very polished and very successful cavalcade.